Local college students have started the New Cavern Productions (NCP) entertainment company to give inspiration to young artists and find a new approach to the artistic realm, and they will launch their first major production at Norristown’s at Theatre Horizon, according to a media release from the company.
“New Artists, New Audiences, A New Approach to Art” is the motto of the company, run by local college students, who mean to help student artists to collaborate and be known in broader circles.
Founder Steven Burke, who is a musical theatre student at the University of the Arts in Philadelphia, and founder Evan Rieger, who studies voice performance at Westminster Choir College in Princeton, have created a team of local students in NCP.
NCP’s first major production will be “Tommy,” The Who’s popular rock musical, which will be performed at Theatre Horizon in 2014. NCP will begin to work on “Tommy” in late May in 2014, and the show will run in July from the 11th to the 27th. The group’s first season will also feature live music, creative video content and other original works of art.
NCP was created to broaden the current theater community with productions that will be enjoyed by a “non-traditional” audience. “I want your average college kids to consider a local production as something to do on a Friday night just as much as going to a bar or a movie,” says Steven Burke, Producing Artistic Director, in the release. “Everything NCP develops will be marketed to include this demographic, and be built to attract the non theater goers to gain a new perspective on what theater and media can mean for them.”
For further information, visit www.newcavern.org.
The credit for the attached video is New Cavern Productions.